It's that time of year when we pay tribute to the Communications Disasters of 2013. The purpose is to recognize the people and the organizations who defied the odds, went beyond the merely expected and tarnished their brands. But hey, at least you can say..... they did it their way!
1. Just when you thought it couldn't get any worse.....it does!
finally appeared several days later, the damage had already been done. She was branded a 'racist' and took a pounding in all media - especially online. She lost her credibility and watched her brand become badly tarnished. She either received very bad crisis communications counsel, or she didn't listen to it.
2. Lululemon's customers just want him wrapped in his (over) stretched leotards and thrown to the wolves.
Street Smart program, Wilson clearly was blaming women of a certain weight for causing the pilling problems about which customers had begun to complain. But the final straw was this so-called 'apology' on his website:
“I’m sad, I’m really sad, I’m sad for the repercussions of my actions, I’m sad for the people of Lululemon who I care so much about, that have really had to face the brunt of my actions.” This is an apology?! The focus of his apology should have been to his customers and to women, whom he had clearly insulted.
3. The one good thing is ... smoking crack can never again be seen as 'cool'....
Jon Stewart on the first (and only) episode of Ford Nation on the Sun News Network. Defiant at all times, even while stripped of many of his powers, he seems determined to stand for re-election. However, at year's end, just when you thought he doesn't have a prayer for re-election...what does he do? He oversaw the Christmas time hydro ("it's not an emergency") blackout in Toronto to mixed reviews. For Mayor Ford, perhaps there is a Santa after all?
4. Nothing like a 'spending scandal' to boil taxpayers' blood, right?
|Nigel Wright Sen. Mike Duffy|
5. I promise you that you can keep your own health plan if you want. Well not keep it exactly, but visit it, you know..just sign up on the internet...d'oh!
A mere 12 months after his election victory in which 'Obama-care'
played a major role, the failed launch of the internet program triggered enormous public outrage. It didn't help that it took the Administration a couple of months to get hold of the situation and put it (mostly) back on track. All of this came on the heels of a recovering economy that the President would clearly have wanted to be lead the news. That's gotta hurt.
6. At least you have to give him 'E' for Effort!
The Lac Mégantic Train Derailment and the bizarre news conference four days later held by MMA Chairman Ed Burquardt will be a classic 'how not to' for years to come.
Paying Tribute and Looking Ahead
So, as we look ahead to 2014, one has to hope that those in positions of responsibility
The qualities of true leaders
First, Pope Francis (Time's Man of the Year) whose simple style and powerfully inclusive messages have served to change the climate, the tone and the priorities of the Church in a few short months. As a result, he has created the opportunity to be a truly transformational leader throughout the world.
Mandela: Long Walk to Freedom, and was inspired all over again by what a true leader - even though he was an admittedly flawed human being - can do in the face of seemingly overwhelming odds. The genuine worldwide sorrow at his passing underscores what he meant to the entire world.
Happy New Year!
On behalf of Laura and the entire McLoughlin Media company and family, we want to wish all of our clients, friends and suppliers a Happy, healthy and 'no crisis' New Year!